Welcome to
mad fishing

Fishing Products & Accessories

Fishermen's Friends

You focus on the fish. We'll take care of the rest. With our easy-to-use digital fish counter and some of the smoothest fishing line on the market, you'll spend more time fishing and less time counting or dealing with snapped lines.

The Button
Spend more time fishing and less time counting. This waterproof digital fish counter can track two limits of fish and has a 500+ hour battery life.
Shop Now
Mad Braid
This small-diameter braided line has a coating that makes it the smoothest on the market.
Shop Now

Graph Cleaner

Say goodbye to fish slime

Say goodbye to fish slime and water spots. This ammonia-free, anti-streak, and anti-static screen cleaner keeps your marine electronics clean with no streaks or lint left behind.

Shop Now

Happy Customers


The Button is easy to use and a must-have in any tackle. Float feature is definitely a plus.

Troy Stamps

I trialled The Button for the first time in May crappie fishing at the lake. We had three people in the boat and managed to keep an accurate count of fish each day. No more pulling all the fish out of the live-well to recount. Works great!

Jonathan Cody Faryna

Finally had a chance to use The Button today. This is the first gadget I've ever used that I actually use. I think just knowing I had it gave me motivation to fish harder, and at my age that's a blessing. I give this button five stars and do recommend!

Ronnie Ennis

Love, love, LOVE this! Everyone should have The Button in their tackle box.

Randy & Billie Beason
Los Angeles, CA

Find Mad Fishen in stores

Browse Dealers